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Motivation for Implementing TQM Programs through the EFQM Excellence Model: A Case Study of FarsNov Cement Company (Public Joint Sto
Volume 4, Issue 2, 2023-2024, Pages 51 - 70
Author(s) : Ramin Nozhan* 1 , Nematollah Naderizadeh 2

1 Islamic Azad University, South Tehran Branch

2 Islamic Azad University, Najafabad Branch

Abstract :
Considering the implementation of Total Quality Management (TQM) through the EFQM Excellence Model in Spain and learning from the obtained results, it was decided to apply this approach in Farsnov Cement Company as well. The purpose of this study is to analyze the motivations that drive different departments of the company to implement TQM through EFQM. Initially, the provided resources were reviewed, followed by the methodology, which includes descriptive analysis and factor analysis to determine the importance and structure of these motivations. Finally, different company departments and similar groups were examined using cluster analysis to identify their characteristics. The results indicate that, consistent with the main research, the most significant motivations driving the departments to implement TQM through EFQM are internal motivations. The structure of the motivations in this company, as identified in the primary research, includes three categories: internal reasons, required external reasons, and external market reasons.
Keywords :
EFQM, TQM, implementation, excellence, motivations