INTERNATIONAL STANDARD SERIAL NUMBER

INTERNATIONAL CENTER

Role of Self-Monitoring on Individual Investors’ Investment Decisions, The mediating Role of Sensational Attitude
Volume 1, Issue 1, 2018, Pages 42 - 61
Authors : Misbah Sadiq* 1, Ammara Rubab 2
1- College of Economics and Management, Al Qasimia University, Shrjah
2- Quaid-i-Azam School of Management Sciences, Quaid-i-Azam University, Islamabad
Abstract :
Purpose - Previous studies on investors’ financial behavior have revealed that a number of factors can have influence on the financial behavior of investors causing deviation from a normal and rational financial attitude. On this basis, this study has been conducted to analyze the impact of self-monitoring along with the mediating role of sensational attitude of investors on their investment decision making behavior.