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INTERNATIONAL STANDARD SERIAL NUMBER

INTERNATIONAL CENTER

Role of Self-Monitoring on Individual Investors’ Investment Decisions, The mediating Role of Sensational Attitude
Volume 1, Issue 1, 2018, Pages 42 - 61
Author(s) : Misbah Sadiq* 1 , Ammara Rubab 2

1 College of Economics and Management, Al Qasimia University, Shrjah

2 Quaid-i-Azam School of Management Sciences, Quaid-i-Azam University, Islamabad

Abstract :
Purpose - Previous studies on investors’ financial behavior have revealed that a number of factors can have influence on the financial behavior of investors causing deviation from a normal and rational financial attitude. On this basis, this study has been conducted to analyze the impact of self-monitoring along with the mediating role of sensational attitude of investors on their investment decision making behavior.
Keywords :
Behavioral Biases, Self-monitoring, Sensational attitude, Investment Behavior