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Management
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Economy
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Development
Investigating the effect of user interface quality on the performance of fintechs in Ansar Bank
Volume 4, Issue 2, 2021, Pages 7 - 32
1 Associate Professor, Department of Information Technology Management, Faculty of Management, University of Tehran, Tehran, Iran
2 Associate Professor, Faculty of Management, University of Tehran, Tehran, Iran
3 Master of Strategic Management, University of Tehran Campus,
Abstract :
In this study, entitled The effect of user interface quality on the performance of fintechs in Ansar Bank, important components of user interfaces on the performance of fintechs in Ansar Bank such as: website design quality, email advertising, electronic loyalty, trust E-satisfaction, e-satisfaction, enjoyment of websites, perceived quality of information, on e-business performance have been examined. The method of the present study is descriptive and correlational. The statistical population of the study was the users and customers of Ansar Bank in Tehran. According to Morgan table and the population of 100,000 customers, a sample of 400 people was selected by available stratified sampling. The measuring tool was a questionnaire. Cronbach's alpha calculated for this study is 0.881 and indicates the high reliability of the questionnaire. Finally, the hypotheses were tested using structural equation modeling and SPSS and AMOS software. The results showed that the relationships of all components affecting the quality of user interfaces on the performance of fintechs were confirmed. As a result, the quality of website design, email advertising, electronic loyalty, electronic trust, electronic satisfaction of website enjoyment, perceived quality of information on the performance of fintechs in Ansar Bank were confirmed.
In this study, entitled The effect of user interface quality on the performance of fintechs in Ansar Bank, important components of user interfaces on the performance of fintechs in Ansar Bank such as: website design quality, email advertising, electronic loyalty, trust E-satisfaction, e-satisfaction, enjoyment of websites, perceived quality of information, on e-business performance have been examined. The method of the present study is descriptive and correlational. The statistical population of the study was the users and customers of Ansar Bank in Tehran. According to Morgan table and the population of 100,000 customers, a sample of 400 people was selected by available stratified sampling. The measuring tool was a questionnaire. Cronbach's alpha calculated for this study is 0.881 and indicates the high reliability of the questionnaire. Finally, the hypotheses were tested using structural equation modeling and SPSS and AMOS software. The results showed that the relationships of all components affecting the quality of user interfaces on the performance of fintechs were confirmed. As a result, the quality of website design, email advertising, electronic loyalty, electronic trust, electronic satisfaction of website enjoyment, perceived quality of information on the performance of fintechs in Ansar Bank were confirmed.
Keywords :
quality of user interfaces, fintech performance, Ansar Bank
quality of user interfaces, fintech performance, Ansar Bank
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2021/09/23
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