Volume 1, Issue 1, 2018, Page 42 - 61
Authors : Misbah Sadiq , Ammara Rubab

Abstract :
Purpose - Previous studies on investors’ financial behavior have revealed that a number of factors can have influence on the financial behavior of investors causing deviation from a normal and rational financial attitude. On this basis, this study has been conducted to analyze the impact of self-monitoring along with the mediating role of sensational attitude of investors on their investment decision making behavior.

Keywords :
Behavioral Biases, Self-monitoring, Sensational attitude, Investment Behavior


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