Volume 4, Issue 2, 2021, Page 7 - 32
Author(s) :
Saeed Rouhani 1 , Manouchehr Ansari 2 , Mehdi Khaki *3
1 Associate Professor, Department of Information Technology Management, Faculty of Management, University of Tehran, Tehran, Iran
2 Associate Professor, Faculty of Management, University of Tehran, Tehran, Iran
3 Master of Strategic Management, University of Tehran Campus,


Abstract :
In this study, entitled The effect of user interface quality on the performance of fintechs in Ansar ‎Bank, important components of user interfaces on the performance of fintechs in Ansar Bank such ‎as: website design quality, email advertising, electronic loyalty, trust E-satisfaction, e-satisfaction, ‎enjoyment of websites, perceived quality of information, on e-business performance have been ‎examined. ‎ The method of the present study is descriptive and correlational. The statistical population of the ‎study was the users and customers of Ansar Bank in Tehran. According to Morgan table and the ‎population of 100,000 customers, a sample of 400 people was selected by available stratified ‎sampling. The measuring tool was a questionnaire. Cronbach's alpha calculated for this study is ‎‎0.881 and indicates the high reliability of the questionnaire. Finally, the hypotheses were tested ‎using structural equation modeling and SPSS and AMOS software. The results showed that the ‎relationships of all components affecting the quality of user interfaces on the performance of ‎fintechs were confirmed. As a result, the quality of website design, email advertising, electronic ‎loyalty, electronic trust, electronic satisfaction of website enjoyment, perceived quality of ‎information on the performance of fintechs in Ansar Bank were confirmed. ‎

Keywords :
quality of user interfaces, fintech performance, Ansar Bank‎


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23 Oct 2021